The Goal
TradeWise aimed to become a comprehensive trading platform that is accessible to both novice investors and seasoned traders. The objective was to unify real-time markets, portfolio analytics, research, and trade execution into an intelligent, streamlined interface minimizing friction, increasing transparency, and building trust.
Stunning results
TradeWise delivered a sleek, modular experience connecting market data, analytics, and trading within one interface. Thanks to intuitive dashboards and guided workflows, users could act quickly and confidently.
Impact at a glance:
50% faster trade execution from decision to order placement
30% increase in user retention through clarity and onboarding
Reduced error rates in order placement by 20%
Enhanced user confidence with transparent charts, risk metrics, and real-time feedback
End-to-End Solution
Trading platforms are often cluttered, overwhelming users with dense data and complex flows. My research showed traders needed speed, clarity, and transparency. I redesigned the experience into modular dashboards, giving users control over market views, portfolio insights, and real-time alerts. Simplified trade execution flows with inline risk feedback built trust while cutting execution time in half. The final product allowed both novice and advanced users to trade faster, smarter, and with confidence.
Key Learnings
TradeWise taught me how critical trust and speed are for fintech users. A single confusing interaction could cost money so every detail from typography to feedback states had to be precise.
