The Goal
To build an intelligent, brand-aware platform that enables marketers, founders, and growth teams to generate high-converting copy not just generic text, but content tailored to their brand voice, page layout, and user goals. The aim: reduce friction, speed up content creation, and embed measurable performance into the creative process.
Stunning results
With GeniusGate, content generation becomes a strategic tool not a time sink. The platform combines AI copy creation, content analysis, and performance tracking under one roof.
Impact at a glance:
Content creation time reduced by 60%
30–50% uplift in clickthrough/conversion rates (via optimized copy)
Unified dashboards for content performance — no more guesswork
Teams collaborate directly within campaigns, cutting review cycles
End-to-End Solution
Marketers struggled with creating high-performing copy that balanced creativity with measurable results. I began by researching how teams drafted, tested, and tracked content, uncovering bottlenecks in collaboration and performance analysis. I then designed AI-powered flows for generating suggestions, analyzing impact, and running A/B tests all within one dashboard. By blending automation with brand context, I helped teams cut content creation time by 60% while boosting engagement rates.
Key Learnings
Here I learned that marketing teams need both creativity and proof. Designing for them meant building an interface that inspires but also measures results. Balancing tone with analytics was the hardest, but most rewarding, challenge.
